I would be remiss if I didn’t at least note the moment.

I let myself fall into a doom-scroll the other day. 

We all get it. If you have a social media account of any kind it is almost inevitable that one day out of no other urgency than pure boredom you will absently click on a curious video, watch it, click to the next one and… well, the damn thing is designed to hold your attention like hungry dog chomped down onto a raw steak, isn’t it?

You can hardly be blamed. There is a seeming endless volume of inane but entertaining content, much of it manufactured in whole or in part with the assistance of generative AI, that is flooding the internet. Every megabyte of it has been honed and curated to draw your eye, to latch onto your heart, and worm its way into your soul.

This is the moment.

This is what human creativity is fighting against.

No matter how many words I write or how often I put in the effort to learn the skills of even this little glimmer of performative creation, I will never outcompete the ever-evolving algorithmic flood of unmatchable curiosity that gushes into my feed. Your feed. All the feeds.

I don’t have the time to compete. I certainly don’t have the money to compete. 

This is the moment. 

This. 

What are we made?