Yet another fist-shaking post from a popular YouTuber rolled across my feed recently. 

This prolific poster of long form video essays was incensed at the draconian policies that resulted in her two hour long video being pulled from the site over a few seconds of copyright claim. I’m not going to out the specifics of this particular influencer (a) because she doesn’t need the publicity, but also (b) because she is just yet another example in a very long line of people who have made a bad deal for exposure and traded their content agency for the publicity and the fame that comes so much easier on those platforms.

This isn’t an anti-copyright post, but (given the evidence she presented, at least) the claim was very likely a censorial or cash-grab type effort that resulted in exactly what the claimant was looking for: shutting down a popular video. 

I’ve seen it so frequently now, and it joins a long list of “reasons these platforms own you” screeds I could write.

All that aside—because I really do hate to be the I-told-you-so guy—but I will be using this as yet another example of why content sovereignty is important to creatives and the lack of power that popular influencer type posters have to deal with when they use corporate social media.  

I’ll be the first one to tell you that overseeing a private website on a private space and relying 100% on my own elbow grease to build an audience and promote my work, well, it’s not easy. 

And yes, I am beholden to the laws of the land for what I post—of course I am. 

But I am also far less beholden to corporate and automated or algorithmic policies to that govern and manage and oversee what goes on a platform when I own said platform. 

It’s hard to feel sorry for any influencer who has built their entire business on the back of another business and then has to deal with the consequences of (even if you look at it even in the most benign way) working inside of another digital ecosystem—or if you look at it more insidiously, making a deal with the devil for fame and popularity. 

Once again, my best advice on this is to maintain as much agency and control over the things you make as you can. Or at the very least, when the system fails you, take it on the chin and stop complaining to the rest of us about the imbalance of the deal you’ve made for your popularity.

This is a cross-post from Dispatches from Nowhere.