Category: Authenticity & Synthesis
Humans do more than consume information and content, rather we attach an emotional value to the authenticity of its source, trusting falsehoods from friends while ignoring invisible expertise, so what does it mean to be real when the truth is generated and simulated?
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emdash connundrum
Oh, you know what an emdash is, right? Oh, sure, you know—but that guy reading over your shoulder doesn’t so I’ll explain so that he can keep following along. read more
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guaranteed authentic
While we may not yet agree on what those tells are, it is clear that there are a lot of people who will want to know the answer. read more
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understood voice
I had one of those glorious “fuck you” moments when I was submitting a short blurb of text I’d written through a form one otherwise unexceptional day last winter. read more